Pages

Subscribe Twitter Facebook

Blogroll

Monday, May 26, 2008

History of Toyota


Toyota is one of the biggest car company in the world.From1934 this company is making cars.The first Toyota was in fact a Toyoda, the Toyoda AA passenger car to be precise, made in 1934 (coincidentally, the same year cheeseburgers made their debut). And were it not for luck, that's what people would call them today (Toyodas, not cheeseburgers).
Back in 1936, Kiichiro Toyoda, founder of Toyota, wanted to get his new automotive business off to the most auspicious start possible. By changing the spelling of the family name slightly, it could be written using eight brush strokes - a lucky number in Japan - so Toyota it was. In the 70 years since then, Toyota has become the world's largest, most profitable car maker by living up to the deceptively simple ethos of an early company slogan: 'Good thinking. Good products'.
Kiichiro was given a flying start from his father, Sakichi Toyoda, an industrialist often referred to as the King of Japanese inventors who, having revolutionized the weaving industry with the world's first automatic loom, passed his dream to make automobiles on to his son. Kiichiro didn't disappoint. A mere 10 years after starting The Toyota Motor Corporation, 100,000 vehicles had rolled off the production line.
The first British motorists knew of Toyota was the arrival of the Corona at the Earl's Court Motor Show in 1965. It cost £1,000 (the Motor Show programme cost two shillings (20p) and showcased contemporary exotica like the Riley Elf). It was imported exclusively by Pride and Clarke, a small family firm in South London whose foresight paid off when it became Toyota GB in 1967.From the start, Toyota made compacts: smaller, fuel-efficient cars with a reputation for reliability, because that's what the domestic market in Japan wanted. Even though they began to make larger, more luxurious cars in the 1990s, the unique experience of making resource-efficient cars from day one has proved invaluable in today's world, challenged as it is by global issues of sustainability.Today, Toyota employs over a quarter of a million people; builds vehicles in six continents, including Burnaston and Deeside here in the World; is constantly introducing new technologies like Hybrid Synergy Drive, is listed on both the London and New York stock exchanges; builds engines for the Williams F1 team and plans to be the first manufacturer ever to sell over 100 million cars in 2008.And Toyota is building more and more car.



0 comments:

Popular Posts